Every year, approaching the spring appointment with the city's historic Palio, the contrade begin to spread the typical solemn and fairy-tale atmosphere in the city, parading every Sunday - and some Mondays during festivities - to pay homage to the Duke of Ferrara with delicacies, handcrafted gifts, entertainment, choreography and games.
For this 2023, the first contrada to offer the sumptuous atmosphere of the Este era will be that of BorgoSan Giovanni, with the first Homage to the Duke on Sunday 19 March at 4.30 pm in Piazza Castello. The ceremony in the presence of the Ducal Court in the picturesque square is concise, but the contrade often prefer to parade through the streets of the centre, starting from their quarter.
A plunge into the past, among the ladies and knights of the Este era, can be the right occasion to discover the historical heritage preserved in the districts of the 8 contrade competing for the Palio. Today there are 9 contrade, counting also the Corte Ducale, but the actual districts correspond to the magnificent 8: Rione San Benedetto, Borgo San Giacomo, Borgo San Giorgio, Borgo San Giovanni, Borgo San Luca, Rione San Paolo, Rione Santa Maria In Vado, Rione Santo Spirito.
CONTRADA BORGO SAN GIOVANNI
Borgo San Giovanni is represented by the colours blue and red, and by the emblem of the blindfolded lynx, turned to the right, lying on an embroidered cushion, a symbol of far-sighted intellect according to Leonoello, son of Niccolò d'Este.
The territory of the contrada, comprising the northern and north-eastern part of the city, beyond the Walls, was hunting and horse racing ground for the Estense family.